The VinTank Winery Social Index is a proprietary algorithm created by VinTank to assess
the social media health of a winery. The Index measures across multiple publicly available data points
including engagement, activity, fan growth, ranking within the wine industry, and much more. The index is primarily
a measurement of what we feel is proper engagement ratios and healthy fan growth. The Index
currently does not make qualitative assessments of each winery's social media posts but instead uses the level of engagement as an
indicator of quality. The score should be a key performance indicator of a winery's social media efforts. The
index changes daily and is measured over a running 14 day period.