Due to media fragmentation and consumer empowerment, we help brands protect and promote themselves effectively by measuring, interpreting and engaging the online chatter, clutter and its inherent viral effect. Ultimately we help our clients leverage consumer generated media as a competitive advantage in today's online marketplace by giving them a unique view of their brands' public perception in near real-time as well as provide historical performance relative to their competition. Some of the sources we currently monitor are:

  • 600 Dedicated wine bloggers
  • 19 Million blog posts and comments
  • 2 Million tweets a day
  • 50,000 Registered site forum members
  • 100 Million Friend Feed entries
  • 100 Wine social network sites and their members activities

Cruvee analyzes the above and other sources and presents them in an easy-to-understand, readable dashboard. Current features include:

  • Aggregate information based on key words for winery and brands
  • Keywords are customizable
  • Participation guides into social media outlets
  • Direct links to original blog posts and social media outlets for participation
  • Block/hide posts that are not relevant
  • Alert notifications - summarizing today's social monitoring activities

To learn more about Cruvee's social media monitoring services, please contact us.

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