Cruvee's team is comprised of key technology and industry veterans with a common vision of bringing greater market intelligence to the wine world.

Key Executives

Evan Cover - Founder & CEO
With over 18 years of marketing and strategy experience in the hospitality industry, Evan brings key sales and marketing strategies to the Cruvee team. A veteran entrepreneur, Evan was previously CEO at EMC Solutions, a digital marketing consultancy for the golf industry. Prior to that, Evan consulted for top hotel holding companies and helped form online marketing and operational strategies for their brands.

James Jory - VP of Technology
James brings over 20 years of experience in software development, with the last 10 years focused primarily in server-side Java development. Among his career highlights is as the Director of Software Development and Chief Architect for Kurant, a startup that provides e-commerce software and services. The startup was eventually acquired by eBay and rebranded as ProStores.

Apart from his career to date, James professes a deep passion for wine as a hobbyist and a consumer. He maintains a small vineyard at home, and has dabbled in home winemaking.